APA Style

Guiltinan, Joseph P., Paul, Gordon W.. (1982). Strategies and programs marketing management . United States of America: McGraw-Hill Book Company.

Chicago Style

Guiltinan, Joseph P., Paul, Gordon W.. Strategies and programs marketing management. United States of America: McGraw-Hill Book Company, 1982. Text.

MLA Style

Guiltinan, Joseph P., Paul, Gordon W.. Strategies and programs marketing management. United States of America: McGraw-Hill Book Company, 1982. Text.

Turabian Style

Guiltinan, Joseph P., Paul, Gordon W.. Strategies and programs marketing management. United States of America: McGraw-Hill Book Company, 1982. Print.